Run Your Business Like a Sports Franchise – Lets Funding GO!
Run Your Business Like a Sports Franchise – Lets Funding GO!
It’s the NBA playoffs, it’s the NHL playoffs, the Champions League, the Europa League—there’s so much to play for! But let’s not forget the Premier League...oh, did I mention that was won by Liverpool? I digress. Whether it’s football, basketball, or hockey, these sports are gearing up for its own finals season right now. And your business goes through its own seasons of growth, challenge, and opportunity. The question is: are you building momentum like the teams vying for championships, or are you just hoping for a miracle come finals time? Let’s break it dow
This lesson is about treating your business like a sports franchise—where you have clear phases every year: pre-season, regular season, playoffs, and finals. Each phase helps you build momentum, adapt to changes, and execute when it matters most.
The Business Playbook: Pre-Season, Regular Season, Playoffs, and Finals
Pre-Season (Planning & Preparation) Just like sports teams gear up in pre-season with training, strategy, and team-building, your business needs to start each year by setting clear goals, aligning your team, and preparing your playbook. Pre-season is where you define the strategies and systems that will guide your success throughout the year.
Regular Season (Execution & Consistency) The regular season is about consistent execution. For your business, this means delivering value day in and day out—generating leads, building relationships, and staying focused on your objectives. Success comes from showing up and staying consistent throughout the year.
Playoffs (Scaling & Adjusting) When the competition intensifies, it's time to scale and adjust. The playoffs are about refining your approach, ramping up your efforts, and capitalizing on your momentum. This is when you fine-tune your strategies, push harder to close deals, and maximize the efforts that have been working so far.
Finals (Closing & Winning the Deal) The finals represent the peak of your season. For your business, this is when everything aligns—your strategy, your team, and your efforts come together to close major deals, solidify long-term relationships, and achieve your ultimate goals. It’s all about execution when it counts the most.
Sales People Are the Players, Marketing is the Jersey
Every great team has a style of play. Your business needs to define its own clear strategy—one that reflects your values and how you deliver value to your customers. Your salespeople are the players on the team. They execute the strategy, engage customers, and make things happen.
And just as every sports team wears a jersey, marketing is your company’s jersey. It’s your brand, your messaging, your content—all of which communicate who you are to the world. Your marketing defines your identity and is what your team (sales, customer support, etc.) uses to connect with customers and build relationships.
The badge, or your logo, represents your community—your fans and your loyal customers who are with you throughout the journey. Customers aren’t just consumers—they’re your fans. They’ve played the game alongside you, and they want the best seat in the house to see the action. They’re in it for the experience.
Don’t forget, your fans—your customers—are the ones who like, pay, and share. They’re not just buying from you; they’re supporting you, sharing your wins, and contributing to the long-term success of your business. So make sure they’re always in the front row, enjoying the experience with you every step of the way.
The Takeaway: Build Your Business Like a Championship Team
To run your business like a sports franchise, you need a clear strategy, a team-oriented culture, and a seasonal approach. From pre-season planning to the finals of closing deals, your business should have structured phases—planning, execution, scaling, and closing.
The momentum you build during the regular season is what prepares you for the playoffs. It’s how you get ready for the finals. So ask yourself: Do you have momentum? Are you executing the plan consistently?
Just like a sports team works together to win, your business needs a clear strategy, a winning team, and a community to support you. So when you’re gearing up for that next business season, remember to build like a championship team. Success doesn’t happen in a day; it’s about showing up, executing, and adjusting through each phase of the journey. Your fans (customers) are right there with you, rooting for your victory, sharing your wins, and helping you build a sustainable, winning business.
And to quote the GOAT Tom Brady.
Lets Funding GOOOOOOOO!
https://bmorefin.com/nine-lessons
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