The Currency of Like, Pay, Share

The Currency of Like, Pay, Share: Lessons from the History of Money

Whoever invented zero (thanks to Brahmagupta, the Indian mathematician from the 7th century) changed the course of history. Imagine his big discovery, and his mom asking, “What did you make at school today, Brahmagupta?” And he had to answer, "Nothing." Yet that “nothing” became the foundation for much of modern mathematics and economics.

I'm a Dad you're welcome for the dad joke.

Now, let’s fast-forward to today. In business, the currency of Like, Pay, Share is just as revolutionary—simple actions, but with far-reaching impact. Whether it’s a like on social media, a payment for a product, or a customer sharing their experience, these actions create a new kind of value for your business, instantly adding to the overall wealth of your ecosystem.

The Evolution of Money: A 5-Point History

1. Barter System (Prehistoric Times)

2. Commodity Money (3000 BCE)

3. Coinage and Paper Money (600 BCE – 7th Century)

4. Banking and Fiat Currency (17th Century – 20th Century)

5. Digital Money and Cryptocurrency (21st Century)

From Zero to Like, Pay, Share: The New Currency

Just as Brahmagupta’s “nothing” revolutionized mathematics, today’s currency of Like, Pay, Share is transforming business models.

• Like: It’s the first form of engagement—the “vote of confidence” in your brand.

• Pay: When customers pay, they commit. This is the tangible exchange of value.

• Share: Whether it’s a positive review or a bad one, sharing amplifies your brand’s reach and builds momentum.

In essence, your customers carry a unique, instant currency every time they like, pay, and share. And each action adds to the growth of your ecosystem.

The Power of These New Currencies

1. Customers are Active Investors Just as commodity money became valuable through its exchange, the actions of your customers (liking, paying, and sharing) are new forms of currency. They add value to your business in ways money never could.

2. Engagement Creates Value Like zero, these small actions may seem insignificant at first, but when combined, they form the backbone of your brand’s growth.

3. The Share Is Powerful A share, whether positive or negative, has exponential value. One shared experience can spread your brand to a wider audience, helping you scale and grow in ways you can’t always predict.

4. Customer Loyalty = Capital The more your customers engage—like, pay, and share—the more they become loyal to your brand, turning them into long-term assets.

5. The Zero Principle Just as Brahmagupta’s zero created infinite possibilities, the currency of Like, Pay, Share creates exponential growth, with each action amplifying the other.

Constructing a New Internal Exchange Ecosystem for Your Company.

The currency of Like, Pay, Share is the foundation of today’s monetizable payment experience. The value is created instantly—whether or not it’s redeemed immediately. It’s the data and connections that add up over time, growing your business.

Just like the history of money, which evolved from simple bartering to complex cryptocurrencies, the way we think about business value is changing. Your customers aren’t just buyers; they’re active participants in your brand’s economy. By harnessing the power of Like, Pay, Share, you can unlock new opportunities, grow your community, and build a sustainable business ecosystem.

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